5 reasons why you should start wearing gold

Thousands of years ago, the affluent around the world began wearing gold jewellery. Wearing the sun blessed metal was a symbol of beauty, wealth and power and only an exclusive few could afford it.

Since then, gold mining boomed and gold jewellery is available to many. But as gold deposits are quickly depleting and the demand for gold from emerging markets are rising, the price for this scarce metal is expected to remain strong. While many wise ladies seized the opportunity of buying fine gold jewellery, the new generation seem to prefer wearing gold plated silver, steel and bronze jewellery, losing out on the many benefits gold offers.

So, what are these benefits and why should you start wearing gold jewellery?

  1. Wearing gold jewellery inspires confidence.

Self confidence is extremely important for our wellbeing. A good level of confidence leads to greater motivation, improved relationships and better mental health. Unfortunately, many young women often face moments of self doubt and insecurity. But what we have found is that a little gold shine can help with self affirmation and positive feeling.

The jewellery you wear is an expression of who you are and who you want to be. One way to feel confident about yourself is to create the impression that you want others to have of you. This is where jewellery can come in handy.

You want to look artistic and bold? Or maybe you want to look classy and sophisticated? How about giving off some cute and dreamy vibes? It's likely you'll be able to find the perfect jewellery for all those looks.

And while gold plated steel looks pretty too, the feeling from wearing real gold is very different. Given how valuable gold is, the quality of solid gold jewellery is often a different standard. It is the metal of choice for royalty, leaders and many others. Adding quality piece of jewellery can build self-respect. A feeling every confident woman must have. That is why we make our jewellery with solid gold. We want the women who wear our jewellery to feel good while doing so.

  1. Gold jewellery may be more accessible than one might think

Pure gold comes in various percentages of the overall weight of the jewellery. This way, you can start your personal gold jewellery collection by getting items with a lower purity of gold first. This is why LaTome offers some items in solid 14k gold. While most of our jewellery will still be in solid 18k gold, you can always reach out to us if you would like to purchase a particular design with a lower gold purity.

Number of Karats

Gold %

9K

37.5

10K

41.7

12K

50.0

14K

58.3

18K

75.0

 

  1. Gold has strong inherent value

When people buy gold, there is an element of reassurance that the money they've spent is not lost. In some cases, it's even possible that the value of gold in your jewellery may even be higher than what you once paid for it. In many cultures, gold stands for financial security. Even banks and affluent investors may choose to diversify their investment portfolios by adding gold in them to decrease their risks. Even when there is much uncertainty in the market, people have turned to gold. The best case study for this is what happened during the Coronavirus pandemic.

With buying gold jewellery, you could still treat yourself to beautiful jewellery without the risk of having spent money that is entirely lost. 

Additionally, holding something of tangible value also means flexibility. As trends evolve and your tastes change, you can take advantage of this flexibility which allows you to sell or trade your gold jewellery at the prevailing gold price and buy a new piece that fits your current preferences.

  1. Gold jewellery is stylish and trendy

One thing that has been true for thousands of years, is that gold has so much adoration and respect that it never goes out of fashion. Just by typing in “Jewellery” on Vogue's website and you will see that the majority of jewellery pieces displayed are gold (at least in colour). When we design our LaTome creations, we do so with the intention that they not only never go out of fashion but are also out of the ordinary.

  1. Gold has lasting beauty.

Lastly, gold doesn't rust or corrode. It is a huge advantage that with reasonable care, your gold jewellery could remain looking as beautiful as the day you bought it. Many gold owners believe that gold’s look actually improves with age. This makes it a perfect treasure to proudly pass down for generations as your solid gold jewellery will stand the test of time.